About Us

Here at Baylor Scott & White Health we promote the well-being of all individuals, families, and communities. Baylor Scott and White is the largest not-for-profit healthcare system in Texas that empowers you to live well.

Our Core Values are:

• We serve faithfully by doing what's right with a joyful heart.
• We never settle by constantly striving for better.
• We are in it together by supporting one another and those we serve.
• We make an impact by taking initiative and delivering exceptional experience.

Benefits

Our benefits are designed to help you live well no matter where you are on your journey. For full details on coverage and eligibility, visit the Baylor Scott & White Benefits Hub to explore our offerings, which may include:

• Eligibility on day 1 for all benefits
• Dollar-for-dollar 401(k) match, up to 5%
• Debt-free tuition assistance, offering access to many no-cost and low-cost degrees, certificates and more
• Immediate access to time off benefits

At Baylor Scott & White Health, your well-being is our top priority.

Note: Benefits may vary based on position type and/or level

Job Description:

Baylor Scott and White Health is seeking a Customer Segmentation Audience Specialist to join our Marketing team. This role will be responsible for implementing customer segmentation strategies, working within CRM and CDP platforms to create and manage actionable audience lists for marketing campaigns. You will collaborate with marketing, product, and analytics teams to ensure the segmentation strategy aligns with business objectives and optimizes customer engagement. The ideal candidate has expertise in data analysis, customer data platforms (CDPs), and audience management.

Key Responsibilities:

• Audience Segmentation: Use SQL queries and Segment Builder platform to build customer segments and customer lists for targeted campaigns across email, mobile, and on-platform promotions.
• Platform Support: Build and refine the user interface for Segment Builder in Microsoft Dynamics for streamlined list generation.
• Collaboration with Teams: Work closely with marketing operations and digital marketing teams to understand campaign goals and segmentation requirements for personalized targeting.
• Segmentation Validation: Continuously validate audience segments to ensure accuracy, relevancy, and effective targeting across all channels.
• CDP Integration: Partner with the Customer Data Platform (CDP) team to optimize segmentation logic, integrate new data sources, and resolve any data-related issues.
• Data Hygiene and Implementation: Surface data gaps that limit effective audience targeting and ensure accurate audience data for each segment. Collaborate with internal teams to prioritize data enrichment opportunities to enhance the completeness of audience profiles
• Best Practices and Governance: Develop and document segment list "dictionary"; establish and operate a strong QA process for all segment and list development.
• Continuous Improvement: Identify opportunities for refining audience segmentation implementation and recommend solutions 

Qualifications:

• Experience: Minimum of 3 years of experience in customer segmentation, audience management, or marketing data analytics
• Technical Knowledge: SQL database proficiency and familiarity with customer data platforms (e.g., Snowflake mParticle, Salesforce CDP) and segmentation tools (Microsoft Dynamics)
• Creativity and Problem-Solving: Highly skilled in analytical and creative thinking towards problem solving
• Collaboration and Communication: Strong communication and organizational skills, with the ability to collaborate effectively across teams.
• Attention to Detail: High level of attention to detail, ensuring the accuracy and integrity of audience data and segmentation logic.
• Education: BA/BS in Marketing, Data Analytics, Business, or a related field.

Preferred Qualifications:

• Experience in healthcare
• Knowledge of advanced analytics techniques and tools (e.g., SQL, Python, R)
• Experience with CRM platforms, email marketing automation, and customer engagement tools

Preferred Qualifications:

• EDUCATION - Bachelor's 
• EXPERIENCE - 3 Years of Experience

About Baylor Scott & White Health

Baylor Scott & White Health (BSWH) is the largest not-for-profit health care system in Texas and one of the largest in the United States. With a commitment to and a track record of innovation, collaboration, integrity and compassion for the patient, BSWH stands to be one of the nation’s exemplary health care organizations. Our mission is to serve all people by providing personalized health and wellness through exemplary care, education and research as a Christian ministry of healing. Joining our team is not just accepting a job, it’s accepting a calling!

Connections working at Baylor Scott & White Health