Lead Healthcare Marketing Communications Strategist
Harris Health System
Location: Houston, Texas
Type: Full Time
Internal Number: 168063
The Lead Marketing Communications Strategist (LMCS) is tasked with uniting Community Health Choices messaging and voice of internal and external marketing communications through technical writing expertise. The LMCS develops comprehensive enterprise-wide communication strategies for all Lines of Business (LOB) and the internal brand to advance Community Health Choices mission and purpose, and to maximize membership growth and retention, and to support employee engagement. The LMCS leads the yearly strategic planning effort, defines goals and objectives, tailors communication approaches to desired outcomes, develops the reporting strategy by determining measures of success, and monitors and reports on results. The LMCS supports member, potential member, and employee engagement initiatives, and executes and oversees executions of project plan. Ensures communication strategy is consistent, reflects the organization's strategic vision, and aligns with marketing strategy. Oversees communication workstream(s) for all LOBs, including communication from our delegates to ensure they are aligned with our overall communications and marketing strategy. This role functions as a team lead and leadership duties include mentorship, training, team development of lower level staff, oversight of project timelines, work quality reviews, and project prioritization.
Education/Specialized Training/Licensure: Bachelors Degree in Public Relations, Journalism, or Communications Field.
Work Experience (Years and Area): Requires 8+ years of directly related experience.
Management Experience (Years and Area): 3+ years of supervisor experience.
Software Operated: Must be computer literate with strong Microsoft Word, Excel, PowerPoint & Outlook acumen.
The Harris Health System is a fully integrated healthcare system that cares for all residents of Harris County, Texas. We are the first accredited healthcare institution in Harris County to be designated by the National Committee for Quality Assurance as a Patient-Centered Medical Home, and are one of the largest systems in the country to achieve the quality standard. Our system includes 23 community health centers, five school-based clinics, a dental center and dialysis center, mobile health units, a rehabilitation and specialty hospital and two full-service hospitals.Ben Taub Hospital is a world renowned Level I Trauma Center with 586 licensed acute-care beds and provides a wide range of specialty care outpatient services. Lyndon B. Johnson Hospital is a 328 licensed bed acute-care hospital with a newly expanded Level III trauma center and a distinguished regional center for neonatal intensive care for high-risk deliveries.Harris Health is a teaching system for Baylor College of Medicine and The University of Texas Health Science Center at Houston (UTHealth). We train the next generation of healthcare providers on the latest medical procedures and technological breakthroughs.With... our fully integrated electronic medical records system, we offer patients the convenience and assurance that their medical history is accurate, safe and available when and where it is needed. Our Medical Home designation ensures that we offer a full range of preventive, specialty and acute care services for the entire family.