In conjunction with the Director of Marketing and Communications, develops communications activities for UMMS and its local organizations; plans, executes and evaluates comprehensive communications programs that reinforce the UMMS and local site's mission. Assists director with marketing, media relations, internal and external communication, publications, website management, special events and graphic design.
Principal Responsibilities and Tasks
The following statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all job duties performed by personnel so classified.
In collaboration with Director of Marketing and Communications, helps to develop the organization's image "positioning" that reflects its mission, strategic direction and health care environment. Assists in development of annual corporate communication plans in collaboration with the Director and the University of Maryland Medical System (UMMS).
Plans, develops, implements and markets new programs/services based on department goals and objectives, hospital growth needs, established priorities, regulatory environment, etc. Assists Director with planning, budgeting and implementation of specific campaigns, advertising materials and special events.
Provides project management support for advertising campaigns, collateral materials, interviews and other creative products, content for the Web site and other marketing and communications initiatives.
Assists the Director with media relations and attendant programs, including the initiation or coverage or response to request from newspaper, magazine and electronic media representatives.
Assists in the production of publications and attendant programs including collateral and special projects. Assists in the coordination of the layout, design, writing, editing and production of brochures, marketing communication pieces, ad copy and collateral marketing materials for internal and external consumption.
Provides editorial management services as needed for promotional and educational materials including creating concepts, writing brochures and other related materials as well as overseeing the creative aspects of design and printing, developing editorial content, managing writers, writing material, and coordinating distribution and mailing of newsletters.
Oversees the organization's website, including content development, editing, technical modifications, and relationships with outside contractors.
Works in conjunction with physician marketing staff to develop and implement a physician marketing plan each year to boost referrals to UMMS and its local organizations through outreach, marketing and communications activities.
Assists Director with preparation of reports to illustrate the market position of the service line, affiliate hospitals and outpatient practice locations. Help determine the ROI for marketing campaigns. Research and understand and apply consumer demographics/prevalence of disease information to achieve marketing goals.
Plans and participates in special events for both internal and external audiences as needed.
Performs related duties as required
University of Maryland Upper Chesapeake Health (UM UCH) offers the residents of northeastern Maryland an unparalleled combination of clinical expertise, leading-edge technology, and an exceptional patient experience. A community-based, integrated, non-profit health system, our vision is to become the preferred, integrated health system creating the healthiest community in Maryland. We are dedicated to maintaining and improving the health of the people in our community through an integrated health delivery system that provides high quality care to all. Our commitment to service excellence is evident through a broad range of health care services, technologies and facilities. We work collaboratively with our community and other health organizations to serve as a resource for health promotion and education. Today, UM UCH is the leading health care system and second largest private employer in Harford County. Our 3,500 team members and over 650 medical staff physicians serve residents of Harford County, eastern Baltimore County, and western Cecil County. University of Maryland Upper Chesapeake Health owns and operates: University of Maryland Harford Memorial Hospital (UM HMH), Havre de Grace, MD University of Maryland Upper Chesapeake Medical Center (UM UCMC), Bel Air, MD The Upper Chesapeake Health Foundation, Bel Air, MD The Patricia D. and M. Scot Kaufman Cancer Center, Bel Air, MD The Senator Bob Hooper House, Forest Hill, MD
Education and Experience
Bachelor's degree in communications, or related field required, master's degree preferred.
Three (3) to Five (5) years of experience communications (preferably health related) that includes knowledge of multiple marketing vehicles required.
Strong internal communication experience preferred.
Knowledge, Skills and Abilities
Demonstrated effectiveness in creating and executing a marketing and communication plan in a highly complex environment required.
High level of proficiency and demonstrated effectiveness in problem solving and implementing new programs related to increased departmental and organizational efficiency.
Highly effective oral and written communication skills are required to work with outside vendors/ contractors, various supervisory, senior management and administrative staff throughout the Medical Center and with external customers.
Familiarity of a customer relationship management system and content management system.
The University of Maryland Medical System (UMMS) was created in 1984 when the state-owned University Hospital became a private, nonprofit organization. It has evolved into a multi-hospital system with academic, community and specialty service missions reaching every part of the state and beyond. UMMS is a national and regional referral center for trauma, cancer care, neurocare, cardiac care, women's and children's health and physical rehabilitation. It also has one of the world's largest kidney transplant programs, as well as scores of other programs that improve the physical and mental health of thousands of people daily. The hospitals and health systems that comprise UMMS are: University of Maryland Medical Center, University of Maryland Medical Center Midtown Campus, UM Rehabilitation and Orthopaedic Institute, UM Baltimore Washington Medical Center, UM Capital Region Health, UM Charles Regional Medical Center, UM St. Joseph Medical Center, UM Upper Chesapeake Health, UM Shore Regional Health, Mt. Washington Pediatric Hospital and UM Community Medical Group.