Overview

This audience-focused marketing role works closely with our internal partners to generate market engagement, support new customer acquisition efforts and educate our clients about additional enterprise products that help them tackle their most pressing quality and patient safety challenges.

By leveraging the marketing mix, this position will be responsible for outbound demand generation about the value of our products to a B2B audience of clinicians and c-level executives within a specific healthcare setting. Incumbents in this role will 'own' the B2B product marketing strategy in their setting of care, bringing their own style, expertise and ideas to deliver on business objectives. This role will need to envision campaigns that spark engagement and action, from planning to execution and measurement, across all marketing channels.

#LI-REMOTE

Responsibilities

• Development of an annual business and marketing plan that serves as a roadmap to achieving specific business and lead generation goals.
• Establishing product positioning and communicating our value proposition through strategically architected, multichannel demand generation campaigns.
• Identifying and developing content that educates our audience, fuels our product campaigns, increases website engagement and support your business development partners. Examples include social proof assets like client case brief, customer success stories and buyer enable assets to aid in the product decision making process like white papers, e-books and how to guides.
• Own product level conference and social media, optimizing our presence to successfully grow marketing qualified leads and shape positive perceptions of product and brand in assigned healthcare space.
• Analyze campaign mix and investments; drawing actionable insights to improve performance. Summarize and proactively share progress with colleagues and executive-level stakeholders.
• Craft an annual marketing budget under the guidance of the marketing leader. Proactively manage budget spend.
• Perform market and competitor analysis to inform our current product positioning and help identify potential new product opportunities for growth. Lead new product marketing launch plans as needed.
• Work collaboratively with internal center of excellence partners (Marketing Operations, Brand Marketing and Website Operations) and external vendor partners to execute campaigns.

Qualifications

• Minimum 10 years of marketing experience within healthcare or other comparably complex B2B industry, with responsibility for developing and managing cost center budgets and proven performance in strategic marketing planning, crafting marketing plans, developing multi-channel marketing campaigns (digital, print, web-based, email) and creating executive-level sales enablement/buyer enablement content. Minimum of 6 years of marketing experience in a management role.
• Master's degree in Marketing or Marketing-related concentration a plus.
• The organizational ability to lead and manage multiple complex projects with tight deadlines simultaneously.
• A team-oriented approach to completing projects and strong interpersonal, negotiation, consensus-building and creative skills.
• Ability to direct and manage both internal partners and external vendors to ensure project completion within timeframes and budget.
• Familiarity with marketing automation systems, such as Marketo and how these systems align with CRM platforms (i.e., Salesforce) ideal.
• Well-developed analytical skills for assessing and evaluating situations that involve project planning, financial or other analytical analysis, and/or problem solving.
• Excellent oral and written communications skills necessary to produce successful proposals, reports, marketing collateral and presentations, including a high level of creativity to create fresh and compelling strategic marketing campaigns.
• Effective public speaking and personal selling skills.
• Ability to analyze financial and business environmental considerations affecting Joint Commission products and services.
• Familiarity with marketing automation systems, such as Marketo and how these systems align with CRM platforms (i.e., Salesforce) ideal.
• Ability to travel up to 15%, as needed.

This job description is intended to describe the general nature and level of work performed by an employee assigned to this position. The description is not an exhaustive list of all duties, responsibilities, knowledge, skills, and abilities, and working conditions associated with this position. All requirements are subject to possible modification and reasonably accommodate individuals with disabilities.