The healthcare industry faces many problems – affordability, substandard customer service and inconsistency in care quality. Governments and employers struggle with paying for health coverage and, in turn, have shifted more of the financial burden of care to consumers, who are equally unprepared to afford it. The healthcare industry is not designed around the consumer needs, leading to a subpar service experience that has eroded trust with them. Despite encouraging improvements in treatment innovation, the delivery of care is inconsistent, resulting in variations in the quality of care that further compound these problems. We must reimagine a system that is built around the needs of the people we serve with high-value solutions to these pain points.
Baylor Scott & White Health (BSWH) is building a consumer-focused strategy to solve these problems. We are innovating products and services as a part of a new Consumer Products business, an internal startup within the health system. The team will innovate and develop new products and market them to consumers through multiple channels. Our initial products will focus on: coaching for chronic illness, navigation, urgent care, and centers of excellence for specialty care.
The Consumer Products business is comprised of three groups – Strategy, Product and Customers. We are looking for people to join this exciting new team who are passionate problem solvers that want to develop a new paradigm to transform how consumers are served.
The Product Owner is part of the product group of the Consumer Products business, reporting to the Senior Manager, Product Line. The Product Owner will support the team responsible for 1-2 of the four product verticals. The Product Owner helps the team develop individual products from ideation to commercialization, collect market intelligence, and analyze product performance to refine the go-to-market strategy. This is an exciting opportunity to be part of an innovative team that is changing the status quo in how a healthcare provider goes to market and provides an environment that stimulates professional growth.
Support execution of product roadmap aligned with BSWH strategy and organizational objectives
Gather information relevant to the product vertical’s problem statement and use cases, including buyer and user personas
Research potential external partners and collect information on their track record, current capabilities, and long-term outlook
Aggregate data to assess addressable market, as well as inventory the competitive landscape
Contribute to the product development process
Provide inputs on operations and financial performance to assist team in optimizing process improvements
Collaborate with customer relationship counterparts to bring in the voice of the customer and ongoing strategy into the product delivery
Collect market intelligence to help identify areas for enhancements until product reaches maturity
Support go-to-market strategies within product line
Research promotion channels and potential campaigns by channel to reach customers
Analyze and monitor product performance and competitive environment to develop and refine go-to-market strategy
Ideal Candidates Will Possess the Following:
1-3 years of professional experience in product management or related field (healthcare experience a plus)
Experience in product development processes
Comfortable in fast-paced startup environment
Bachelor’s degree in STEM or related field
Strong ties to the Dallas, Austin, or Houston communities
Baylor Scott & White Health (BSWH) is the largest not-for-profit health care system in Texas and one of the largest in the United States. With a commitment to and a track record of innovation, collaboration, integrity and compassion for the patient, BSWH stands to be one of the nation’s exemplary health care organizations. Our mission is to serve all people by providing personalized health and wellness through exemplary care, education and research as a Christian ministry of healing. Joining our team is not just accepting a job, it’s accepting a calling!