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    AVP of Acute Hospital Marketing - Remote
    Kindred Hospitals
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    Education:

    • Bachelor's Degree in Marketing, Communications or related field required
    • Preferred candidate will have a Master's Degree in Marketing or related field

    Experience:

    • 10+ years experience in digital marketing
    • Previous multi-site healthcare marketing experience preferred
    • Experience in proven growth strategies, digital marketing, and analytics and ROI attribution
    • Demonstrated experience driving positive, measurable business impact through marketing
    • Experience with multi-media campaign strategy, media mix and attribution modeling, planning, campaign deployment and ROI measurement (e.g programmatic display, social portfolio planning)
    • Experience with competitive and business analysis and data mining
    • Experience successfully navigating and delivering tangible results in large, complex, matrixed organizations
    • Success with building and developing teams, and leading in a fast paced, dynamic, transformational environment
    • Extensive agency partnership, vendor selection and RFP evaluation experience
    • Budget management and stewardship, investment recommendations based on profitability analysis
    • Influencing ability to promote creative solutions and new ideas
    • Strong strategic planning expertise, including strategic planning frameworks
    • Experience leading large scale, integrated activations and campaigns
    • Understanding of analytics and media management tools and affinity for results measurement
    • Deep experience and strategic understanding of paid, organic and influencer strategies across social media platforms
    • Working knowledge of the latest media and advertising technologies
    • Understanding of customer experience methodology, marketing and advertising
    • Provides strategic consultation and collaboration with Business Development, Physician Services Group, CRM, IT, Operations, Finance, Hospital Leadership and Communications.
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    https://careers.qualityforum.org/jobs/17471411/avp-of-acute-hospital-marketing-remote
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