Job Summary

Develops and oversees the LIFE Geisinger Outreach and Enrollment Plan, advertising campaign, and associated written and electronic materials within the defined departmental operating budget. Responsible to develop and implement marketing strategies within the healthcare and senior service communities through presentations, education opportunities, and maintaining relationships with referral sources. Maintains a referral tracking system and routinely reports findings to leadership.

Job Duties

• Performs individual and group marketing presentations to potential referral sources including hospital discharge planning, local physician offices, social service organizations, home health agencies, emergency response units , churches, and various organizations.
• Maintains consistent, close contact with existing referral sources.
• Maintains referral tracking system and mailing list.
• Works directly with Administrative Team to develop annual Outreach and Enrollment Plan and all other appropriate collateral materials including newsletters, press releases and advertising.
• Participates in marketing activities, such as senior health fairs, to expand census in the LIFE Geisinger program.
• Monitors enrollment data and collects statistical information as required by various regulatory agencies, including but not limited to Center for Medicare and Medicaid Services and the Pennsylvania Department of Public Welfare.
• Prepares reports as requested in a timely basis.
• Plans and coordinates open houses and marketing events to enhance exposure for LIFE Geisinger in the local community.
• Works with Intake Coordinator(s) to develop the most efficient method and process for enrollment determinations.
• As part of the Administrative Team actively participates in the strategic planning process for LIFE Geisinger Administration, including development and implementation of expanded programming and services.
• Provides timely feedback regarding participant and caregiver satisfaction, competitive trends, and quality perception.
• Attends and participates in staff meetings, in-services, projects, and inter-program committees as assigned.
• Develops process and monitors effectiveness of personnel responsible for Center tours and information delivered to actual or potential participants.
• Provide back up support to Intake Coordinators for enrollment inquiries and evaluation.

Work is typically performed in a clinical environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.

Position Details

*Hour: Monday - Friday, day shift. No weekends or holidays!

*This position will provide program marketing and travel to meet with potential enrollees.

*Geisinger offers a comprehensive suite of healthcare benefits all starting day one of employment! This includes medical, prescription drug, vision and dental coverage. We also offer up to $5,000 tuition reimbursement and 5% contribution to your retirement plan.

Education

Bachelor's Degree- (Required)

Experience

Minimum of 3 years-Related work experience (Required), Minimum of 1 year-Healthcare (Preferred)

Certification(s) and License(s)

OUR PURPOSE & VALUES: Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities. KINDNESS: We strive to treat everyone as we would hope to be treated ourselves. EXCELLENCE: We treasure colleagues who humbly strive for excellence. LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow. INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation. SAFETY: We provide a safe environment for our patients and members and the Geisinger family We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners. Perhaps just as important, from senior management on down, we encourage an atmosphere of collaboration, cooperation and collegiality. We know that a diverse workforce with unique experiences and backgrounds makes our team stronger. Our patients, members and community come from a wide variety of backgrounds, and it takes a diverse workforce to make better health easier for all. We are proud to be an affirmative action, equal opportunity employer and all qualified applicants will receive consideration for employment regardless to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or status as a protected veteran.

We are an Affirmative Action, Equal Opportunity Employer Women and Minorities are Encouraged to Apply. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or their protected veteran status.