Multi-Channel Content Specialist

Position Summary:

The Multi-Channel Content Specialist will be responsible for implementing and coordinating the digital marketing team�s strategy for multi-channel personalization and dynamic content delivery. This position will be hands on in Marketo and identify, tag and place all assets for multi-channel, dynamic delivery -- web, email, social, and online paid advertising -- onto the appropriate platforms.

The primary responsibilities will be to manage the digital marketing assets, including copy and images, to engage patients and consumers with dynamic, multi-channel, personalized experiences. This includes cataloging available assets by location, delivery channel, service line and funnel stage; identifying gaps and prioritizing new asset creation.

Responsibilities and Duties:

• Implement and coordinate the strategy for multi-channel personalization and dynamic content
• Identify, modify, tag and place all assets for multi-channel, dynamic delivery onto the appropriate platforms
• Assist with development of service line campaigns and marketing assets such as landing pages, forms, emails and e-newsletters; query segmentation; QAing and putting into production in our CRM/ MA ecosystem and integrated platforms such as deploying forms on owned websites
• Catalog assets, including copy and images, into a searchable database
• Perform a content audit, identify gaps and prioritize new asset creation
• Work with the digital, creative and content teams to modify assets so that they are optimized for each delivery channel and funnel stage
• Create new content where needed for purposes of email marketing
• Proactively ensure all assets maintain the highest standards of quality, ethics, and legal compliance including adherence to Tenetâ��s MARS (Marketing Advertising Review System) guidelines
• Assist with editing and QA of copy
• Assist with image selection, resizing, cropping and optimization for each delivery channel
• Recommend more efficient ways to delivery multi-channel, personalized consumer experiences and apply best practices efficiently across all campaigns by leveraging the capabilities of the Marketo and Sitefinity platforms including: global application, tokens, snippets, each platformâ��s dynamic capabilities, and artificial intelligence
• Recommend ways to make all online touchpoints more engaging, higher performing, and more efficient â�� taking advantage of existing tools and technology at hand
• Proactively ensure all our digital communications (email, direct mail, SMS, etc.) maintain the highest standards of quality, ethics and legal compliance, including HIPAA, ADA, California Consumer Privacy Act and GDPR
• Ensure seamless, multi-channel user experience and tracking between our marketing assets and web properties
• Innovate on and expand our existing marketing automation programs and technology stack with more sophisticated journeys, optimized solutions and new features
• Assist department leaders with presentations and ad hoc requests

Qualifications:

• Bachelorâ��s Degree, 2+ years marketing experience ideally in marketing, media or related
• Experience using dynamic content to deliver multi-channel, personalized experiences
• Experience with CRM, Marketing Automation(Preferably Marketo), web and social platforms
• Solid understanding of the marketing funnel and how assets should be modified to optimize them for each funnel stage and delivery platform
• Experience tagging assets for dynamic delivery
• Strong understanding of image optimization for each delivery channel
• Prefer experience creating efficient solutions for managing assets used across multiple brands
• Excellent organization, project management and communication skills
• Excellent oral and written communication skills including superior editing, proofreading and presentation skills

Employment practices will not be influenced or affected by an applicant�s or employee�s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Tenet will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship.