Sr. Spec, Multi-Channel Marketing

IN AN EFFORT TO PROVIDE A MORE HEALTHY, SAFE AND SATISFYING ENVIRONMENT TO OUR EMPLOYEES, INDIVIDUALS TO WHOM JOB OFFERS ARE EXTENDED MAY UNDERGO NICOTINE TESTING AS A PART OF THE PRE-EMPLOYMENT PROCESS.

This individual is a thorough, creative, analytical, technically capable marketing professional who will assist in the development and management of Tenet�s multi-channel, consumer engagement processes, systems, execution and metrics� reporting at the national, market and local facility level. This includes:

• Help develop marketing assets such as landing pages, emails and e-newsletters; QA and put into production in our Customer Relationship Management (CRM)/marketing automation (MA) ecosystem, web platform and integrated platforms

• Assist with the rollout of our new Sitefinity CMS platform including participating in the UX and sitemap strategy, content mapping, asset migration, widget deployment, UAT and new/enhanced features

• Assist with front-end development (HTML and CSS), website content updates and maintenance, and graphic support

• Ensure seamless multi-channel user experience and tracking between our marketing assets and web properties. Help deploy forms on owned websites

• Apply code for tracking capabilities, such as Google Analytics and/or Marketo Munchkin code, and configure related reporting

• Proactively ensure all web properties maintain the highest standards of quality, ethics, and legal compliance, including HIPAA, ADA, California Consumer Privacy Actand GDPR

• Recommend more efficient ways to complete individual request tickets and apply best practices efficiently across all sites by leveraging ticket management system, templates, planning, and the capabilities of the Sitefinity Multisite platform including: global application, dynamic content and artificial intelligence

• Recommend ways to make all online touchpoints more engaging, higher performing, and more efficient â�� taking advantage of existing tools and technology at hand

• Help establish short- and long-term CRM/MA strategy. Ensure the organizationâ��s continuous evolution in leveraging CRM/MA technology to build smarter/faster/more efficient digital solutions

• Personally develop, edit and/or QA marketing assets, segmentation queries and MA journeys/nurture flows

• Innovate on and expand our existing CRM/MA, web programs and technology stack with more sophisticated and/or optimized journeys, optimized solutions and new features

• Design, launch, and track online campaigns tailored to markets and personas

• Help execute, track, evaluate and report on campaign performance across web/mobile and CRM/MA while consistently optimizing conversion rates and ROI

• Assist department leaders with presentations and adhoc requests

• Bachelorâ��s Degree (ideally in Marketing, Web Development, media or related)

• 3+ years of related and progressive marketing experience

• Experience in marketing automation and other digital platforms (CRM, analytics tools, etc.) with knowledge of best practices for email and landing page design

• Experience with HTML, CSS and CMS; Sitefinity experience highly desirable

• Attentive to details; experienced at using analytics and data for decision making

• Thrive in a fast-paced, self-directed, evolving environment with multiple projects, deadlines and stakeholders

• Capable of organizing and managing complicated projects with multiple stakeholders

• Knowledge of health care rules/regulations pertaining to advertising/marketing is desirable

• Demonstrated ability to work collaboratively with colleagues across all areas and levels of the company

• Understanding of marketing processes and effective creative development

• Ability to think strategically while possessing the technical capabilities to drive execution

• Excellent computer skills including MS Excel, Word, PowerPoint, and Outlook and Adobe Acrobat

• Prefer experience conducting A/B testing with tool like Google Optimize or Monetate

• Strong organization, project management and communication skills

• Excellent oral and written communication skills including superior editing, proofreading and presentation skills
  

Employment practices will not be influenced or affected by an applicant�s or employee�s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Tenet will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship.